Support Activities Word of Mouth Word of mouth is a huge support activity for pretty much every successful restaurant in the country. The focus on the fast casual has been the emerging opportunity for the industry as a whole. The next time you visit a Panera Bread restaurant, keep these unspoken rules in mind. This acquisition proved successful for Au Bon Pain. This is the primary activity for Panera to get their products to the customer.
We decided to go through the drive through because we had plans and were short on time. Panera Bread Company Background The Panera Bread Company began in 1981 as Au Bon Pain Co. Company The Panera Bread Company had its origins as far back as 1981. Products can continually be made based on current food trends. The only real cost may be one place may be further then the other which brings gas prices into play but typically these types of restaurants are located in similar areas so this is not that big of a factor. In addition to getting first time customers the company also needs to strive to get customers to come in for meals that they usually do not eat at Panera. When you come to Panera Bread restaurants, laptop strapped to your shoulder, your first stop should be to the counter to order something.
From developing new technology to creating new recipes, there are a lot of ways to grow and advance your career with us. The more money someone is spending then it is likely that they will expect better customer service. The only thing I find a little odd is that they don't have a huge inventory of soufflés. This could eliminate the middleman, and possibly eliminating excess materials in the process including a reduction in transportation costs. Imitated Easily Immutable : No developing a strong brand name is not easy.
Strategic Cost Analysis: Competitive Strength Assessment Panera Bread Chipotle Starbucks Key Success Factors Importance Weights Strength Score Strength Score Strength Score Brand Image 0. Wish they gave you more inside the breakfast and lunch sandwiches. However, they are really starting to pick up their catering sector of their company and this could lead to new customers and more revenue. Alternative Ill The final option is for corporate to open up new locations in these new markets sing their own resources. Capitalize on market potential by opening both company-owned and franchised Panera Bread locations as quickly as possible. That means crafting a menu of soups, salads and sandwiches that we are proud to feed our families.
I would continue to add new menu add items that should attractive new customers. About the neighborhood, Panera is right next to a Dunkin Donuts and you can bring coffee from Dunkin Donuts as long as you also purchase something at Panera as well. Strengths of the Organization This case study identified many strengths Panera Bread has including those dating back to Au Bon Pain Company; however, this section will only identify those strengths associated with the current position of Panera Bread Company. I think they should try to have 100 restaurants internationally by 2012. Publication Date: December 31, 2008. The competitive edge it has crated, is far away advanced from its other competitors. To complicate matters the fact that its share price was at historic lows and management thinking big buybacks.
Studies from the case show that Panera has a high rate of returning customers once Panera has got them in the door. This gives customers incentive to eat out at Panera even in the midst of a recession. Panera Bread has been able to carve out a niche in the fact that their dough process is not easily duplicated and nobody has been able to create products quite like Panera Bread. Recommendation 2 There are a number of things that Panera Bread can do to offset this rough economic stretch that we are in. With the increasing health consciousness, the demand of food in the market was also increased; Panera could easily expand their customer base because of their healthy menu. This Panera Bread location is always slow when I enter the drive thru.
The threat of new entrants for Panera Bread is not as high as some of the other restaurants in the industry. On July 12 2017 myself and my friend went to Panera because she insisted that the food would be both delicious and healthy. What was more frustrating was that the manager then went over to the pickup counter and proceeded to look at his phone and text for most of the time. When we arrived the line wasn't very long and there were only 2 cars in front of us attempting to order, the first took a moderate amount of time and then the second took a very long time. Considering the case of Panera, Bank Loan seems a more feasible option since it holds less complexity and more flexibility then a Bank Loan.
Strategic Cost Analysis: Value Chain Analysis Primary Activities Supply Chain Management Panera Bread uses a subsidiary to supports its supply chain management as well as other independent suppliers. Cost Advantages Independent of Size: As a first-mover, Panera Bread has snapped up many of the locations that are ideal for a fast-casual restaurant in many leading highly profitable markets. Between the reasonable prices for the quality products and the customer friendly environment, they are able to provide more value for their customers then most other fast-casual restaurants. Product and Service differentiation were the keys to this bakery-café's success. Although Panera does provide food, which is a necessity, they still have to fight with the recession, as people do not eat out as much during tough economic times.