The theory was explained using a bell curve in a mathematical form. This product was like a deviation from core business of beverage manufacturing but the use of advertising communicated to customers on the manufacturers of the water and endorsed the water. Due to the individualistic nature of this stage Rogers notes that it is the most difficult stage to acquire empirical evidence Rogers 1964, p. The final stage is the adoption stage. The model talks about the different phases through which a consumer goes before going to buy a product or service. These are Awareness, Comprehension, Conviction Believability , and Action. These chemical signals are used, among other things, by queens to attract males; for marking territory; to alert nest-mates to danger; to lead other ants to a source of food; and to tell them which ants are dying and need removing from the colony.
By steering the buyer through decision-making in a way that facilitates the purchase, a coordinated sales-marketing team equipped with a well-planned portfolio of information tools can help the supplier manage its relationship with the buyer before, during and after the sale. Take action: As soon as the desire to buy is aroused, this must be transferred into an action, that is, the purchase. Early Majority tend to be slower in the adoption process. Laggards prefer to be more comfortable with the status quo than to accept anything new. In that all evidences on what the product is, how it works and how beneficial it is to the consumer should be made bare. A buyer wants the information he wants, no more but no less, so he can make a smart decision. This is the preference of satisfaction and continuous purchasing of a product.
Maintain interest: In the first phase, the attention of the potential customer is piqued; their interest in the product or service should be aroused. They adopt products at the decline stage when the product is dead. This provides a way a showing sorrow. That is, culture changes with changes in material conditions. Consumers actually see how other users make the Ariel detergent applicable.
Information ads can also be used clinching the sale , sales literature, sales catalogues, magazine ads can also be used. At this point, advertisers make use of coorperative bodies, associations and groups who are dimmed credible to endorse the product. Increase market Share: Another key reason why coca Cola continuously advertises is to maintain or even increase its market share. For many sellers and many product types, customer relationship marketing kicks in after the individual buys the product. In this process of matching product to final specs, he needs information that addresses: How do I use this and maximize its use in my operation, how many and where, how can I make it work for my company and get the best results? Advertising can be defined as any paid form of non-personal presentation and promotion of ideas, goods and services through mass media such as newspapers, magazines, television or radio by an identified sponsor. Talking about community, i'll ask u, have u ever squashed an ant in your life? Outdoor advertising, billboards, banners can also be used.
Coca Cola continue their promotions even during economic downturns or when sales stagnate, because if they do not, competitors might fill the void and be in a better position when the economy turns around. From interest, you do the advert in such a way people will find reason to demonstrate. A trader busily selling on the pavement. Adinkra cloths are in two forms. The meaning of adinkra symbols can be classified as ethics, aesthetics and religious concepts. How can I help you miss? He begun to climb the hill a bit faster than usual, he looked left and saw the old hut that was buried in the bush, the only building in that part of the village, nobody really seemed to care about that building but this time around there was something strange about the building, it had its windows widely open and swinging to the rhythm of the wind. Interest is generated here and the content must be unique, desiring, appealing and convincing enough to attract the consumer, and this could be done via its packaging.
This can be done through campaigns, internet banners, jingles or slogan. According to him, the target audience of the campaign should be aware of the product. These are individuals have show less opinion leadership. Innovators are willing to take risks, have the highest social class, and are the think tanks of organizations. Moxie executives thought then decided to spend their ad budget on more sugar because their product was already number one on the market Then everyone forgot about Moxie and it never came close to its former grandeur. Cumulative adoptions are reflected by the s-shaped curve and the saturation point is maximum proportion of consumers likely to adopt a product.
The other forms have bright cloths hence cannot categorized as funeral wear but festive cloths which are Kwasiada Adinkra fancy cloths. Adinkra symbolism expresses many life situations, themes and occurrences that mainly involve the Ashanti people. Interest is generated by the consumer through information ads which gives the vital information or details of the product. The ad aims to create a desire that can only be filled by the product. The diffusion takes a bell shape curve which illustrates the rate of adoption of a new product. Evaluation Buyer considers whether actually trying the product makes sense.
P materials point of sale , displays, sales promo, can be used. It requires acceptance from the consumer to be successful but they also require them to change their existing behavioral patterns and habits. This time of adoption is significantly longer than the innovators and early adopters. Carpenters and craftsmen also employ some Adinkra symbols in producing their craft which gives it a unique, cultural and Ghanaian look. An innovation is an idea, practice, or object that is perceived as new. Me sef wat I dey talk, how I go fit dawg this pacu, if Kwei den Ato hear dis sef them go laugh me make I cry. Therefore, the basic constellation of the four phases is only the prerequisite for the sale.